It's important to have a presence, but it starts to feel tiring. It becomes a chore.
It's tough to keep up sometimes, and it prompts one to question the madness. This is a good thing. While I do think it's important to have a presence on major networks, sometimes you just have to acknowledge that one or the other isn't for you.
I've had moments where I thought blogging just wasn't for me. Sometimes I get an idea for a good post, but as soon as I start writing it the whole thing belly flops. Doubts creep in: I'm a writer, it shouldn't be this hard to put a few hundred words together, should it? I keep at it, because I'm stubborn, but writing is rarely fun when it's just another chore. Pushing ahead with a blog post starts to seem like time I could better spend on my novels.
Then the Heavens opened and a unicorn touched me with it's horn, prompting a revelation. Blogging is all about fun and passion for something. These people are part of a global community centered around their interests. It's friendly, personal, and informative. In real life terms, it's having a sign on your home saying 'I like this type of thing' then getting all these visitors who like the same thing.
There are tons of amazing book blogs out there run by amazing people. I want to be part of that. Not because I think they'll buy my book, but because I love books too. I think that's a far more inspiring reason to blog than Platform!